Little known fact, forty years ago it was Nike’s co-founder Bill Bowerman who played a pivotal role in the rise of the iconic Swoosh logo known around the globe today. It made its debut on the Nike Cortez, the first track shoe created by Nike for the Olympic Games.

A global initiative, the Cortez 40/40 Project was a collaborative showcase of the Nike Cortez styled by local talent. The showcase would be the coolest street party of the year with all stops pulled to ensure those who came, would be talking about it for years to come.

Swoosh’s street-style birthday bash that had the whole city charged up. Everyone who was anyone coveted an invite. It was talked, tweeted, and posted about for months leading up to the event; same goes for at and after the event once attendees experienced all the originality and entertainment of the night. This game-changing party proved that when it comes to throwing an event, Nike X Switchbox knows how to ‘Just Do It’.