MINI had a task on their hands and that is not only to launch 3 of their iconic vehicle models the MINI 3 DOOR, MINI 5 DOOR, MINI JOHN COOPER WORKS but also unveil their brand new MINI logo after 17 years…the region was watching.
IDEATE
Explore More Corners was the tagline tasked to amplify. Transforming a hidden gem in the corner of the city to the very ethos of a MINI lifestyle event.
IMPACT
The result blew everyone’s mind, not only because of how beautiful everything turned out to be, but more importantly the spirit of this iconic car was able to be augmented and everyone was living the dream, the MINI Lifestyle.
MINI had a task on their hands and that is not only to launch 3 of their iconic vehicle models the MINI 3 DOOR, MINI 5 DOOR, MINI JOHN COOPER WORKS but also unveil their brand new MINI logo after 17 years…the region was watching.
IDEATE
Explore More Corners was the tagline tasked to amplify. Transforming a hidden gem in the corner of the city to the very ethos of a MINI lifestyle event
IMPACT
The result blew everyone’s mind, not only because of how beautiful everything turned out to be, but more importantly the spirit of this iconic car was able to be augmented and everyone was living the dream, the MINI Lifestyle.
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