When one of the top 3 telcos in Malaysia redesigns their logo, you can bet the whole nation needs to know about it in the raddest way possible.

An iconic design needs to be launched in the most iconic location in its home city – KL Tower. And even those who didn’t get to go to the event got to come along for the party as the event blasted live from screens across the city, all night long.

Shouted sky high and city-wide, the entire country knew about Digi’s brand new logo design before the end of the night, as well as the killer party that took place to launch it.