Digi wanted to show appreciation for their customers in the biggest, most amazing way possible. How could they paint the town yellow with an idea that had never been done and would have their appreciation felt, nationwide?

A full-day fiesta turned KL’s Golden Triangle into Digi-land with all 1,409 Digi staff taking to the streets and showing face-to-face appreciation to customers. But before that, they created history for ’The Longest Human Domino’ which went into the Malaysian Book of Records. There were wefies, there was dancing, and there was delicious food, with the day ending with a live concert by international superstar Adam Lambert!

Not only were the Malaysian media impressed – they got to experience the Touareg first-hand, rubbed shoulders with a world record driver, and spread the TA Malaysian Book of Record was just the icing on the cake. The DIGI ROCKS event went down in telco history as the best heartfelt event from Digi to its customers, strengthening brand loyalty beyond expectation.ouareg word across the nation. Volkswagen were so impressed with Switchbox, we went on to launch more Volkswagen models in Malaysia.