PROJECT

GAP KIDS

CASTING CALL OF THE YEAR

ILLUMINATE

Gap were on the hunt for some amazing kids to showcase the season’s children’s line. But instead of having a boring old casting call, here was an opportunity to get the entire nation’s mini citizens involved.

IDEATE

Calling mini superstars across the nation for The GAP Casting call! If your kid is awesome, brave, curious, funny, loud, and carefree, bring them down for an audition where the only thing they’ll need to do, is be themselves.

IMPACT

The campaign reached an entire nation with parents and children having a phenomenal time throughout the entire process of auditions, selection and finally, the campaign result.