World record driver and adventurer Rainer Zietlow and his team achieved two world driving records with the Volkswagen Touareg. These amazing feats created the perfect occasion to launch the luxury off-road vehicle in Malaysia.
IDEATE
Bring the Malaysian media off-road, right in the middle of KL city. We showcased the Touareg in a hidden KL oasis set up to look and feel like the vehicle’s natural environment. Rainer Zietlow himself was there to share his amazing adventures with the Touareg, taking media members on his world-record-making journeys.
IMPACT
Not only were the Malaysian media impressed – they got to experience the Touareg first-hand, rubbed shoulders with a world record driver, and spread the Touareg word across the nation. Volkswagen were so impressed with Switchbox, we went on to launch more Volkswagen models in Malaysia.
World record driver and adventurer Rainer Zietlow and his team achieved two world driving records with the Volkswagen Touareg. These amazing feats created the perfect occasion to launch the luxury off-road vehicle in Malaysia.
IDEATE
Bring the Malaysian media off-road, right in the middle of KL city. We showcased the Touareg in a hidden KL oasis set up to look and feel like the vehicle’s natural environment. Rainer Zietlow himself was there to share his amazing adventures with the Touareg, taking media members on his world-record-making journeys.
IMPACT
Not only were the Malaysian media impressed – they got to experience the Touareg first-hand, rubbed shoulders with a world record driver, and spread the Touareg word across the nation. Volkswagen were so impressed with Switchbox, we went on to launch more Volkswagen models in Malaysia.
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